ABOUT BARNES HARLEY-DAVIDSON®

Welcome to Barnes Harley-Davidson®. Many times, people ask who is “Barnes” or how did the Barnes family get involved in the dealership business? Let us share with you our journey to where we are today.

The Barnes family has been in the Western Canadian automotive business for over 40 years. In 1981, Greg Barnes purchased his first General Motors dealership in Camrose, Alberta, and, since then, he and his family have successfully owned and operated dealerships with brands such as GM, Nissan, Chrysler, Harley-Davidson®, Honda, KTM, Kawasaki, and more. These ventures have taken the family to a number of regions, including Prince George, Victoria, Vernon, Kamloops, Edmonton, and the lower mainland where most currently reside. In 2020, Barnes Garage Co. was formed allowing for greater expansion into the powersports industry and beyond.

Virtually every member of the family has been or is still involved in the business. Brian Barnes, COO of Barnes Garage Co., has held virtually every position in a dealership since he started with the family in 1999. Aaron Barnes, having spent much of his career in finance, joined as CFO in late 2020. Ashley Marks, Greg’s daughter, works in recruitment, and has worked previously for the business as a merchandise manager and business office manager. Dayna Dueck, Greg’s eldest, was office manager for the car dealership, and Ingrid Barnes, Greg’s wife, managed marketing until her retirement in 2012. Greg continues on as President and Dealer Principal of all rooftops and divisions of Barnes Garage Co.

These businesses are an integral part of our identity as a family, and we think this shows in the level of commitment we have to our staff and customers.

OUR GOAL

Our goal is to earn the privilege to be your Harley-Davidson® dealership.

HOW BARNES H-D® ACHIEVES THIS GOAL

TO OUR CUSTOMERS:

We will earn the privilege to be your Harley-Davidson® dealership by making it easy for you to live the Harley-Davidson® lifestyle in a way that is personal and meaningful to you.

TO OUR TEAM:

We will partner with you to give you the tools you need to build a rewarding career for yourself. If you put in the work, there is no limit to what you can achieve at Barnes Harley-Davidson®.

OUR VALUES

We are honest and ethical.

At Barnes Harley-Davidson® we do what we say we will do. We won't make a promise to you that we are not going to keep. From the way we advertise and market our products to what comes out of our mouths, if we say it, you can trust it.

We put our customers' needs above our needs.

At Barnes Harley-Davidson® we put our customers' needs before our own because we are a service organization and it is our duty and privilege to bring you the Harley-Davidson® experience you want on your terms.

We treat people the way we want to be treated.

At Barnes Harley-Davidson® we treat you the way we want ourselves and our family members to be treated.

We reward hard work and results.

Barnes Harley-Davidson® team members are expected to work hard to grow our business by delivering excellent Harley-Davidson® experiences to our customers. We can't expect our team members to work this hard without being rewarded better than anyone else in the business.

We are open and transparent.

Barnes Harley-Davidson® believes that information is power and too many people keep information to themselves because they feel it makes them more powerful. At Barnes Harley-Davidson® we believe sharing all information with everyone at all levels of the organization makes everyone more powerful. If you need the information, just ask and it's yours.

We are willing to help.

Barnes Harley-Davidson® wants to make the world a better place therefore we are helpful. We give back to our communities in significant ways. We are happy to help our customers, our manufacturer, suppliers and even our competitors make the Harley-Davidson® experience a reality to as many people as possible.

Barnes Harley-Davidson_® In the Community

At Barnes Harley-Davidson^®, we work to create opportunities to serve our communities. We partner with charities that interest us and serve our local customers.

These partnerships allow us to create unique opportunities to reach unmet needs in our communities.